Son la filosofía y el enfoque de las actividades de marketing on-line, off-line, ventas y servicio al cliente en las empresas.
They are the philosophy and direction to online, offline marketing, sales and customer service activities in companies. (Copyright)
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The PYM System created by Víctor M. Soriano R. is comprised of the PYM and BMSS models of marketing strategy and management, respectively, as well as the 3 Ps of strategic marketing. (Copyright 2015)
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