*El mix de marketing estratégico y las 3 P's del marketing estratégico son parte de las 'Teorías PYM' (Copyright), desarrolladas por Víctor M. Soriano R.
Mix de marketing estratégico y operativo
PYM Marketing:
What is PYM System?
The PYM System created by Víctor M. Soriano R. is comprised of the PYM and BMSS models of marketing strategy and management, respectively, as well as the 3 Ps of strategic marketing. (Copyright 2015)